Unikool.it stories. Francesco Fioravanti: Unikool is a fashion blog serving a customer segment that is not covered by our competitors. Our target customers are young designers who are starting out in the fashion industry and are willing to create their first, or second, collections.
My name is Francesco Fioravanti, Unikool’s sales manager. Unikool is a fashion blog serving a customer segment that is not covered by our competitors.
Our target customers are young designers who are starting out in the fashion industry and are willing to create their first, or second, collections. Normally, they have no idea on how to do that because they are inexperienced in production processes. And this is the experience – in the world of fashion and in relationships with leading brands – that we are prepared to offer.
We meet our customers at our headquarters and showroom and cooperate with them to develop their own collections starting from the information they give us in the form of a mood board. Basically, they tell us what type of collection they intend to create and we collaborate with them without any restraints, because we do not require minimum production quantities or restrict the creation to special classes of clothing or accessories. In other words, we can help customers manufacture shoes, caps, or whatever they are willing to create.
This is basically our strength. We have a business network that includes dye houses and manufacturers of textiles, accessories and trimmings. We have a long-standing partnership with all of these businesses and are able to provide a full service to any type of customer. To start a partnership with up-and-coming designers,
Unikool follows the following steps: customers contact us, we give them an appointment at our showroom or at their own premises, as they wish, both in Italy and abroad. We sit around a table, understand what type of articles they intend to create and then make a selection of textiles and accessories, decide on the type of dyes and treatments to be applied to materials and create a prototype.
The prototype is subsequently altered by customers in line with their ideas. We then rectify the prototype and customers make comments. After which, we make another prototype until it is perfectly tailored to the customers’ tastes and preferences. Only then can we create a set of samples that reflect the customers’ needs, which they will use to exhibit in trade shows or other events and collect orders.
At the end, we will produce a full collection of items.
Another thing we love to do is tell the success stories of our customers and their early design experiences. This is the purpose of our blog. These stories – told in the form of interviews – are then shared on our blog, so customers are given the opportunity to explain why and how they created their designs. Subsequently, these stories can be used as valuable information for other blog readers (i.e. other potential customers) worldwide, as useful ideas from which other collections can be created.